ATTENTION FITNESS PROFESSIONALS
"FINALLY... A Resource That Shows You EXACTLY How To Design Cutting Edge Fitness Training Programs That Deliver Results EVERY TIME!"
From the Desk of Bill Hartman PT,
Dear Friend,
“Absorb what is useful, reject what is useless” – Bruce Lee
Quite a profound and wise statement, yet many are somehow unable to grasp such a simple concept. For years this philosophy was ignored by the martil arts world before being embraced as crucial to their development. But never has this philosophy been more ignored than in the fitness industry.
Why?
Well, it’s my opinion that they simply can’t know any better because they lack either the knowledge or the experience to determine what is useful or useless. The fitness industry is filled with false “gurus” with their cult-like followers who reject anything that isn’t professed as gospel by their questionable leaders. We have “world-renown” strength and conditioning coaches and trainers who’ve yet to experience the trials of training real people and solving the complex problems of creating a successful athlete.
Then we have Alwyn Cosgrove.
If you don’t know Alwyn by now, let me give you the quickie bio. Born in
Scotland, Alwyn was raised in a rough working class town. While everyone else was spending time at the neighborhood pub or getting into trouble, Alwyn was learning the martial arts.
Ever the intellectual, he reasoned that the real key to success in combat sport is not in knowledge of your art, everyone had that but it was the physical preparation, the strength, the specific endurance, the speed, that made the difference between a great fighter and a champion. So he studied the best methods of physical preparation. He became such a good student that he became an international champion…several times over. He continued his studies under some of the best strength and conditioning professionals around.
He absorbed what was useful and rejected what was useless. He trained champions himself and helped his client loss hundreds of pounds of useless fat in record time. He became a true trainer of champions.
"Alwyns program design manual will make you a better trainer and if you apply what he is teaching you will be beating clients off with a stick"
"Alwyn Cosgrove has always set himself apart as one of the elite trainers in the fitness industry, and I personally have always felt that way, but after purchasing his latest manual "The Professional Fitness Coach Program Design Bible" he is definitely the man to go to when you want to learn more about program design. I literally made changes in one of my training programs 30 minutes before I was going to conduct a session with my athletes. I am telling you, Alwyns program design manual will make you a better trainer and if you apply what he is teaching you will be beating clients off with a stick! Thanks Alwyn!" Lee Taft  Owner of Sports Speed Etc. |
"If Alwyn can help me (a journalist with no previous background in exercise science) to understand the most complex training ideas imagine what he can do for you"
"Long before ever seeing him in action, I was convinced that Alwyn Cosgrove was the greatest trainer in the world. His unique theories on performance-enhancement, along with his clients' outstanding results, confirm Alwyn's immense talent, knowledge, originality, and passion for training. But it's Alwyn's keen perception-his innate ability to spot and dismantle flaws in both programs and theories, and immediately know how to repair them-that makes him a coach, and a man, who is so in demand the world over. If Alwyn can help me (a journalist with no previous background in the exercise sciences) to understand the most complex training ideas-via e-mail and his articles-imagine what he can do for you".
Sean Hyson
Fitness Editor
Men's Fitness, Sly, and Muscle & Fitness Hers magazines
|
"If you want to learn from the best there is then you need to learn from Alwyn Cosgrove"
"Alwyn has been writing programs for 16 years. He can write one in 6 minutes that will get better results than most trainers, me included, can ever hope for. If you want to learn from the best there is then you need to learn from Alwyn Cosgrove. I know I did."
Yours in prosperity,
Jim Labadie Prograde Nutrition |
Alwyn has just released his latest work...
 |
The Professional Fitness Coach Program Design Bible:A Unified Theory of Program Design |
It ought to be called the Alwyn Cosgrove Dummies Guide to No Bullshite (that’s not a misspelling…it’s a Scottish thing…didn’t you see Braveheart?) Program Design that Always Delivers the Results You are Looking For Regardless of Your Goals Because These Principles Always Work.
I think he went with the alternative title because it was shorter.
“Methods are many,
Principles are few,
Methods often change,
Principles never do.”
I heard several hundred fitness professionals chant this little ditty during one of Alwyn’s presentations…three times.
That’s what Alwyn has done with The Program Design Bible. He lays out all the principles you’ll ever need for successful programming for athletes and fitness clients.
Did he make them up himself. Nope.
He studied, he surrounded himself with good people, and he stole. Not in a bad way. He’ll always tell you where he gets his information, but mostly he relies on first hand experience. How much experience?
Try writing over 150,000 training programs. Some worked. Some didn’t.
“Absorb what is useful, reject what is useless.”
Here’s a taste of what real-life experience teaches you that Alwyn has put in the BS category:
- Research has all the answers…researchers are strength and conditioning historians who study methods that trainers have already found to be successful
- Train Big Muscles before smaller muscles…what if it’s the smaller muscles that are holding back
- Body part “
Split
” Routines…mostly useless and simply leftovers from heyday of bodybuilding (Although he admits respect for all at the top of their craft)
- Never train the core first…what if your core weakness is limiting your performance.
- Fat Burning Zone…doesn’t exist…you’re in that mythical zone right now.
- Aerobic Training…essentially useless for fat loss.
Where do trainers fail according to Alwyn?
They don’t assess the needs of the client. If you’re not assessing, you’re just guessing. Exercise is drug. If it’s prescribed in the wrong dose or the wrong frequency or according to ineffective principles, at best nothing will happen. At worst, you end up with an injured client.
Are there any magic exercise? Nope.
The key to successful programming is the manipulation of loading parameters. It’s the sets, reps, and loads that makes the program successful. Then select the appropriate exercises.
You don’t have to be a kettlebell guy or a strongman guy or an HIT guy.
“Methods are many,
Principles are few,
Methods often change,
Principles never do.”
Follow the principles and the rest falls into place.
Alwyn leads you step-by-step through each principle:
|
 How to determine the optimal number of reps based on the goal.
|
| |
|
|
What factors determine optimal set selection |
| |
|
|
How to calculate volume to achieve proper balance to the program. |
| |
|
|
What’s wrong with the concept of Time Under Tension
|
| |
|
|
What determines proper exercise selection and how do you adapt it to the client.
|
| |
|
|
How to progress a client |
| |
|
|
How to determine optimal rest periods. |
| |
|
|
How many exercises should be in each training session.
|
| |
|
|
How to organize your movement pattern for optimal progress. |
| |
|
|
What’s the best form of periodization. |
| |
|
|
The Seven Habits of Highly Effective Program Design. |
A complete “How To” exercise encyclopedia of some of the most effective exercises in Alwyn’s arsenal (some you’ve never seen before!)
"When
it comes to delivering consistent results to our clients, the Program
Design Manual is the equivalent of our Bible - my 'training
security blanket'."
"When
it comes to delivering consistent results to our clients, the Program
Design Manual is the equivalent of our Bible. We based our own program
templates on what Alwyn put together. It's kind of like my "training
security blanket." If I want a new staff member to understand the right
way to deliver results - I hand them the Manual"
Pat Rigsby Fitness Consulting Group |
"The best book in the field I have ever read - I have read books ranging from really heavy science to basic programs and I haven't seen another one that is so immediately practical right away "
"Probably the best book in the field I have ever read. That isn't an exaggeration either. I have over 20 books on different aspects of stuff ranging from really heavy science (e.g. Supertraining) to Basic Programs (e.g. Core Performance) and I haven't seen another one that is so immediately practical right away.
The best part is that Alwyn doesn't have a "system" he will use anything that works. This book isn't selling a "system" its selling a way to set up your training no matter what the goal or method used. - Buy it."
Danny King |
"When you think you know it all, that is when
you know the least - this manual is a MUST HAVE resource for any intelligent coaches library "
You went and got
your degree and all your certifications? You have the knowledge, but you have no idea how to pull it all
together? Don't worry, you are not
alone. You are just like many strength
coaches and fitness professionals who are entering the industry everyday. Trust me, I know! I was in your shoes for many years. I can't say enough about the Professional Fitness Coach Program Design
Manual that Alwyn has created! It
lays out clear, precise explanations on how to structure and balance your
strength programs and he leaves no stone unturned! Do not hesistate to get this incredible manual "When you think you know it all, that is when
you know the least!" It is
your jobs a
strength professional to continue learning and develop yourself – so that you
can provide your athletes with the your job as a
strength professional to continue learning and develop yourself – so that you
can provide your athletes with the
best opportunity to excel. This manual is a MUST HAVE resource for any intelligent coaches library.
Jim Smith, CSCS CFT, USAW
Diesel Crew
|
Alwyn dissects some of the most popular training programs from some of the top names in the field of strength and conditioning and fitness. They’re the one’s you’ve probably been using yourself. Learn what’s wrong with them AND how you could make them better.
Just to make sure you get the principles correct, Alwyn finishes with the program design check list. If you think you know how to a training program, you better make sure that you follow all 18 principles. Yes, there are 18 of them.
This is not a bunch “made up to sound creative or intelligent BS” that is so common in our industry. This is a book based on reality and the success of one of the top trainers in the industry.
He’s giving all his information away. Will it be controversial? Most likely simply for the fact that it’ll make a large portion of the current trends obsolete. I can see it now on some internet forum or in an article on some popular training site.
“Wow, that’s a really interesting program. Who do you know that’s used it successfully?”
“Um, well, [insert name of famous strength and conditioning coach] says it works”
“Hmmm? Well, I’ll just stick to the principles that have been shown to work, because
“Methods are many,
Principles are few,
Methods often change,
Principles never do.”
The principles cannot be denied.
But it gets better because ...
"Your Success is 100% Guaranteed…Or Your Money Back"
We insist you order the Program Design Bible entirely at our risk. That’s why this program comes with a rock solid, 100%, 30 Day, Money Back Guarantee.
If you don’t think this is the most complete program design resource you’ve ever seen or question if you received a fair return on your
original investment, simply return the program to us and we’ll buy it
back for 100% of your purchase price, no questions asked.
There is absolutely NO RISK on your part.
Best regards,
Bill Hartman, PT
Reviewer of
The Program Design Bible
P.S. - Let's run a sample scenario. You invest in the Professional Fitness Coach Program Design System. You apply the information within. You improve your program design skills. You save time. You improve client results.
You are now able to charge a measly extra $2 per session.
At only 20 sessions per week, you'll make an extra $2080 in the next year!
That's over a 2100% return on your investment in under a year.
It's a No Brainer - invest in your future today!
"For less than $2 a week you can take your programs to a whole other level"
"This is the best program design book I have ever seen. It would take you years of study to get this information and you'd still need this manual to help you apply the knowledge. For less than $2 a week you can take your programs to a whole other level"
Dave Tate
Elite Fitness Systems |
"If a fitness professional cannot take this information...and make AT LEAST TEN TIMES their initial investment - then they are in the wrong field"
"If a fitness professional cannot take this information, improve their own programming skills, and make AT LEAST TEN TIMES their initial investment - then they are in the wrong field. This is like a license for a trainer to literally print more money..."
Brian Grasso
Executive Director
International Youth Conditioning Association
|
|
